Facebook или Вконтакте – что выбрать для настройки таргетированной рекламы?
06.09.2021Если вы только начинаете заниматься таргетом, то одним из частых вопросов будет выбор между Фейсбук и ВК. В обеих соцсетях можно запускать таргетированную рекламу, но какой из них отдать предпочтение, порой непонятно. Данная статья как раз и поможет разобраться в этом вопросе.
Содержание
Таргетинг в Facebook
Прежде чем начать работать в той или иной соцсети, необходимо разобраться с рекламным кабинетом. Facebook Ads Manager сперва может показаться сложным, непонятным. Однако если вникнуть, то все становится на свои места: функционал и набор инструментов рекламного кабинет ФБ намного лучше, чем в ВК. Например, раздел «Аудитории», позволяет:
- Собирать аудиторию.
- Смотреть пересечения.
- Сужать аудиторию.
- Удалять лишнее и др.
Большим плюсом таргета в Фейсбук является еще и то, что алгоритмы сервиса сами обучаются и начинают понимать, каким пользователям какую рекламу показывать. Благодаря автоматизированным процессам тестирования система понимает, что нужно показывать. Есть также ряд других преимуществ. Многие специалисты утверждают, что возможности ВК уступают таковым в Фейсбук и Инсте.
Читайте также: Топ-8 полезных приложений для таргетолога
Таргетинг в ВК
По сравнению с FB рекламный кабинет в ВК более понятный и простой. Однако настройки и функционал уступают предыдущей соцсети. Если в Фейсбук немало процессов выполняются автоматизировано, то во Вконтакте этого попросту нет. Здесь многое приходится делать вручную, что занимает время. Например, поиск и отбор аудитории происходит через специальные парсеры. Плюс этого состоит в том, что можно сразу собрать аудиторию своих конкурентов и запустить на нее рекламу, что нельзя сделать в FB. Ручные настройки позволяют сформировать разные аудитории, которые могут потребоваться. Однако в Инстаграм невозможно произвести загрузку страницы пользователей в Ads Manager для запуска рекламы. Поэтому в ВК это является большим преимуществом.
Минус ВК состоит в том, что постепенно пользователи с этой соцсети переходят в Инсту. Поэтому рекламодатели также перемещаются в этот сервис. К тому же FB постоянно развивается и делает платформу для ведения бизнеса лучше. Не так давно в рекламном кабинете ВК появились цели, которые очень напоминают цели в Фейсбук, а также машинное обучение. Что из этого получится, покажет время.
Читайте также: Как составить грамотный оффер для таргетированной рекламы?
Вывод таков, что несмотря на более сложный рекламный кабинет Facebook, эта соцсеть более привлекательна, удобна для продвижения бизнеса.
–> ЛУЧШИЙ TELEGRAM-КАНАЛ О НАСТРОЙКЕ ТАРГЕТИРОВАННОЙ РЕКЛАМЫ <–
Практикующий таргетолог и автор двух практических курсов по тергетированной рекламе.
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We have hacked your website gutnik.pro and extracted your databases. This was due to the security holes you had in your your site/server which have gained us remote control of pretty much everything that was on the server.
Our team is mostly interested in customer, administrative, and employee information which we have extracted through your databases once we got remote control over the server. It still needs to be sorted out but it will be well-organized once finished. First, we will be going through the emails/sms information and contacting the recipient how you held in disregard about their information being exposed to a hacking group when you could have stopped it. This would be detrimental to your personal image with these relationships with these people. Lastly, now that we have information not only will we be monetizing off it with our methods but made public or sold to other people that will do whatever they wish with the information also after we are done.
Now you can put a stop to this by paying a $3000 fee (0.11 BTC) in bitcoin to the address 3EirNPBE6RAynSdoycgBz7zsw9Unz6oJib We will be notified of payment which we will then delete the information we have obtained, patch the hole in the site/server which we got in and remove you from any future targeting in the future. You have 72 hours in doing so after viewing this message or the series of steps will commence. You can obtain bitcoin through such services such as paxful.com or do a search on bing.com