Как посмотреть свою рекламу в Инстаграме?
22.04.2021Продуманная, своевременная и правильно подготовленная рекламная кампания обеспечит успех в продвижении товаров и услуг. Но от ошибок никто не застрахован. Важно своевременно выявлять, устранять их и анализировать, чтобы не допускать в будущем. Рассмотрим, как посмотреть свою рекламу в Инстаграме и что для этого потребуется.
Зачем нужно просматривать собственную рекламу
Чаще всего вопрос о том, каким образом найти свои объявления в Instargram и просмотреть их, возникает во время поиска ошибок. Иногда они могут быть существенными и влиять на конверсию или даже совсем не давать результатов.
Дополнительно возможность просмотреть свою рекламу пригодится в следующих случаях:
- При поиске новых идей. Можно сразу посмотреть, что уже запущено и избежать повторов.
- При анализе результатов. Каждая реклама дает разный эффект и нужно анализировать, что больше привлекает пользователей. При этом иногда нужно вспомнить, что было в каждом из конкретных объявлений.
- При управлении рекламными кампаниями. Иногда вспомнить объявление удается, только просмотрев его.
В любом случае, возможность просмотра рекламы есть, и нужно знать, как ей пользоваться. Всех, кто интересуется созданием качественных рекламных кампаний, приглашаем присоединиться к моему чату в Телеграм, делиться опытом и получать советы от опытных коллег.
Читайте также: Что делать если заблокировали рекламу в Инстаграм.
Как можно просмотреть свою рекламу в Инстаграме
Приложение Instagram не предусматривает возможности просматривать объявления. Максимум, что в нем доступно — предварительный просмотр материала. Но все же вариант, как найти ваши объявления в Инстаграме и просмотреть их есть. Для этого понадобится воспользоваться компьютером или ноутбуком и сервисом Ads Manager в Facebook.
Пошаговая инструкция:
- Выполнить вход в Ads Manager. Непосредственно в Instagram пока эти функции отсутствуют.
- Переходим в Power Editor. Можно сразу перейти в нужную категорию, воспользовавшись поисковой строкой. Это поможет сэкономить время.
- Выбрать конкретное объявление и отметить его. После этого станет доступна кнопка предварительного просмотра и можно будет сразу посмотреть, как выглядит объявление.
Не всегда удобно просматривать объявление с компьютера, т. к. на мобильном устройстве оно может выглядеть иначе. Но эту проблему легко решить. На странице с предпросмотром рекламы достаточно нажать на ссылку «Предварительный просмотр» и выбрать ссылку «Story Ad: Send Notification to Instagram». После этого будет направлено уведомление уже в профиль Инстаграм и в нем можно будет посмотреть объявление в том виде, как оно показывается другим пользователям социальной сети.
Приглашаю вас на мой Телеграм КАНАЛ, в котором я делюсь тонкостями настройки рекламы в Инстаграм.
Можно ли увидеть рекламу, которая неактивна
Иногда возникает вопрос и о том, как найти свою рекламу в Инстаграме, которую закрыл. Никаких проблем с этим не возникнет. В Ads Manager от Facebook отображаются не только активные, но и снятые объявления. Их точно так же можно посмотреть на компьютере или отправить в Instagram и просмотреть с мобильного устройства. Никаких отличий в этом случае не будет.
Удобен просмотр неактивных объявлений для тех, кто хочет поискать ошибки или просто проверить, что получилось до запуска кампании. Кроме того, с помощью этой функции можно легко работать со старыми объявлениями.
Узнать подробнее о том, как создавать эффективную и качественную рекламу в Инстаграм и других социальных сетях можно из моего обучающего курса.
Ещё больше полезных советов в моём Телеграм-канале.
Практикующий таргетолог и автор двух практических курсов по тергетированной рекламе.
Ответить
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