Как вернуть НДС за рекламу в Instagram и Facebook
01.09.2021Существуют разные методы возврата НДС на рекламу в Фейсбук и Инстаграм, но далеко не каждый из них будет полезен. Неосторожные действия могут привести к блокировке аккаунта, в результате чего пропадут все данные, которые собирались до этого. Плюс ко всему применение таких методов идет в разрез с налоговым законодательством и может привести к неприятным последствиям. В статье разберем, как можно безопасно вернуть НДС.
Содержание
Каким образом списывается НДС
В РФ за оплаченную рекламу в Инсте и ФБ рекламодатели должны платить НДС в размере 20%. Сумма, которая указана в статистике обеих соцсетей, указывается без данного налога. Непосредственно к списанию средств с карты либо PayPal FB добавит 20%. Таким образом, если на рекламу было потрачено 50 тыс. руб., то с карты будет списана эта сумма и плюс 20% налога. В результаты расходы на РК составят 60 тыс. руб.
Как вернуть НДС за рекламу в Фейсбук и Инстаграм
В сети попадаются разные советы от «специалистов» и «изобретателей», как можно все-таки избежать уплаты налога и соответственно нарушить закон. Возможно, толк от таких методов и будет, но вряд ли надолго. Вероятнее всего, будет блокировка, а время и финансы потрачены зря. Именно поэтому в интернете попадается немало негативных комментов, в которых пишут о неэффективности рекламы в Фейсбук и Инсте. На самом деле все гораздо проще – используйте законные методы и будет вам счастье. Если вы строго соблюдаете законы, то возможности избежать уплаты налога нет.
Для рекламодателей на общей системе налогообложения (юрлица и ИП) можно вернуть налог после оплаты рекламы. Однако в этом процессе есть определённые сложности, которые вызваны тем, что Фейсбук не предоставляет закрывающиеся документы для рекламодателей из РФ. В этом случае можно воспользоваться помощью компаний-реселлеров, которые являются официальными партнерами Инсты и ФБ в России.
Выбрав одну из таких компаний, закрывающаяся документация будет формироваться в середине месяца, следующего за отчетным, но без конкретных дат. Происходит выгрузка электронных версий в кабинет компании-реселлера, после чего документы отправляются на указанный емейл.
Читайте также: Как настроить кампанию с лид-формой в Facebook Ads
Вывод можно сделать такой: Минфин не требует какой-то определенный список документов, который подтверждает ваши фактические расходы на рекламу в социальных сетях. Исходя из этого, для включения указанных услуг по рекламе в расходы по налогу на прибыль могут использоваться любые документы, которые правильно составлены и подтверждают ваши расходы.
–> ЛУЧШИЙ TELEGRAM-КАНАЛ О НАСТРОЙКЕ ТАРГЕТИРОВАННОЙ РЕКЛАМЫ <–
Практикующий таргетолог и автор двух практических курсов по тергетированной рекламе.
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