Входит ли НДС в бюджеты ваших кампаний? И как избежать 20% НДС, если вы запускаете рекламу в Facebook или Instagram в России?
15.02.2021Давайте по порядку: Будет ли НДС включен в бюджеты ваших кампаний?
НДС не учитывается в дневном бюджете, но взимается за приобретение рекламы. Это значит, что общая сумма взимаемых средств может превышать ваш дневной бюджет с учетом НДС.
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Например: вы потратили 10 000 рублей на рекламу через Facebook или Instagram в России. 10 000 — это рекламный бюджет. НДС — 2 000 рублей (20%). Итого при оплате с вашей карты снимаются 12 000 рублей.
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Как этого избежать?
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Один из самых простых и эффективных способов — поменять страну в рекламном кабинете.
Как это сделать:
- Заходим в ADS Manager.
- Выбираем настройки.
- Переходим в параметр “Страна компании” и меняем на другую страну: Украина, Казахстан, Беларусь и тд.
Но! Это тесты. Вероятно, в будущем Facebook будет отслеживать такие действия и наказывать. Когда пройдет больше времени я снова вернусь к этой теме и поделюсь своими результатами.
Ответить
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