Виды и цели создания целевых аудиторий
15.02.2021Есть два простых варианта создания целевой аудитории: узкий и широкий. Выбор варианта зависит в первую очередь от цели рекламной кампании. Важно понимать это прежде, чем создавать аудиторию.
Узкий таргетинг
Это строгий набор параметров для выбора людей, которым будет показываться ваша реклама.
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В узком таргетинге мы определяем возраст, пол, интересы. Также сюда относятся индивидуализированные аудитории и похожие (look-a-like).
Широкий таргетинг
Это автоматический поиск заинтересованных людей. Алгоритм Facebook справляется с этим на отлично (чего нельзя сказать про рекламу ВК).
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Широкий таргетинг помогает найти потенциальных клиентов, о которых вы даже не подозревали. Этот способ подходит и для проведения А/В тестов (про них расскажу позже).
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